Web initiative to market Jamaican and Caribbean fine art worldwide
It was a the perfect setting, starlight Caribbean skies, cozy ambiance, the beats of the drums resonated in the air to build up the crescendo as Jamaica’s premier online web initiative was launched on Wednesday, April 15, 2015.
The gardens at 8 Hillcrest Avenue came alive; as this initiative took centrestage, in a launch event sponsored by Scotia Private Banking Group.
“Osmosis Caribbean is taking Jamaican arts to the next level,” said Hon. Julian Robinson, Minister of State in the Ministry of Science, Technology, Energy and Mining, in his keynote presentation.
Minister Robinson added that initiatives such as Osmosis Caribbean reaffirm Jamaica’s strategic position, as a hub for information technology, nurturing entrepreneurial capacity and taking Brand Jamaica to a global scale.
“I wish this venture all the success,” the minister said, adding that this venture will encourage setting up of other e-commerce initiatives in Jamaica.
Mr. Roger Grant, Centre Director, Scotia Private Banking Group, while congratulating the principals of Osmosis Caribbean, reaffirmed his institution’s support to the fine arts.
“We at Scotia Bank have always supported arts, being the organizers of Celebration of Arts exhibition, encouraging and nurturing new and emerging talent,” Mr. Grant said.
“This is not merely a web initiative,” Mr. Grant continued. “Osmosis Caribbean is hallmark of e-commerce and how businesses are conducted in 21st Century.”
Unveiling the website, Mr. Amitabh Sharma, creator and the brains behind Osmosis Caribbean, expounded that the genesis of the concept was laid down during his deliberations with Art Gallery Décor VIII. “It is the birth of a new dimension and a new medium for the creative thought process,” Mr. Sharma, said, thanking Décor VIII for their support.
“Osmosis Caribbean is an initiative that takes Jamaican and Caribbean fine arts beyond the stereotypical, giving it a international flavor and reach out to the global sphere,” Mr. Sharma said.
He further informed the guests that Osmosis Caribbean is a truly indigenous product, having being designed and developed in Jamaica. “This is a representation of Brand Jamaica, and exhibits the top class quality, that is second to none in the world.”
The crescendo to the unveiling transcended into a mystical sphere, with the beats of the drums lead by ace drummer and ceramist par excellence, Phillip Supersad.
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