Web initiative to market Jamaican and Caribbean fine art
worldwide
It was a the perfect setting,
starlight Caribbean skies, cozy ambiance, the beats of the drums resonated in
the air to build up the crescendo as Jamaica’s premier online web initiative
was launched on Wednesday, April 15, 2015.
The gardens
at 8 Hillcrest Avenue came alive; as this initiative took centrestage, in a
launch event sponsored by Scotia Private Banking Group.
“Osmosis
Caribbean is taking Jamaican arts to the next level,” said Hon. Julian
Robinson, Minister of State in the Ministry of Science, Technology, Energy and
Mining, in his keynote presentation.
Minister
Robinson added that initiatives such as Osmosis Caribbean reaffirm
Jamaica’s strategic position, as a hub for information technology, nurturing
entrepreneurial capacity and taking Brand Jamaica to a global scale.
“I wish
this venture all the success,” the minister said, adding that this venture will
encourage setting up of other e-commerce initiatives in Jamaica.
Mr. Roger
Grant, Centre Director, Scotia Private Banking Group, while congratulating the
principals of Osmosis Caribbean, reaffirmed his institution’s support to
the fine arts.
“We at
Scotia Bank have always supported arts, being the organizers of Celebration of
Arts exhibition, encouraging and nurturing new and emerging talent,” Mr. Grant
said.
“This is
not merely a web initiative,” Mr. Grant continued. “Osmosis Caribbean is
hallmark of e-commerce and how businesses are conducted in 21st
Century.”
Unveiling
the website, Mr. Amitabh Sharma, creator and the brains behind Osmosis
Caribbean, expounded that the genesis of the concept was laid down during
his deliberations with Art Gallery Décor VIII. “It is the birth of a new
dimension and a new medium for the creative thought process,” Mr. Sharma, said,
thanking Décor VIII for their support.
“Osmosis
Caribbean is an initiative that takes Jamaican and Caribbean fine arts
beyond the stereotypical, giving it a international flavor and reach out to the
global sphere,” Mr. Sharma said.
He further
informed the guests that Osmosis Caribbean is a truly indigenous
product, having being designed and developed in Jamaica. “This is a
representation of Brand Jamaica, and exhibits the top class quality, that is
second to none in the world.”
The
crescendo to the unveiling transcended into a mystical sphere, with the beats
of the drums lead by ace drummer and ceramist par excellence, Phillip Supersad.
Osmosis Caribbean will showcase a range of fine art – from the masters to the young and
contemporary artists. “What sets us apart is the fact that we would issue
certificate of authenticity, personally signed by the artist, along with the
artwork purchased,” informed Mr. Sharma. “The art enthusiast will not only be
assured of investing in a quality artwork but also get a personalized touch
with their purchase, which they can cherish for a lifetime.”
Osmosis Caribbean wishes to thank their Media Partner Caribbean 360.com, Associated
Partner WhittyGordon Projects and has committed its support to Chupse
as their outreach partner.
ABOUT OSMOSIS
CARIBBEAN
The genesis of this
venture was formed around the need to develop and harness an international
market for Jamaican and Caribbean Fine Art, and authentic merchandise.
The web initiative,
conceptualized by Amitabh Sharma, a media professional, owner of Synapse
Communications, a PR Consultancy, along with artists, marketing and technology
specialists.
Osmosis,
Caribbean’s 21st century initiative, will market and sell Jamaican and
Caribbean fine art internationally. The venture seeks to converge the artists’
creations with technology, offering marketability of their works in the
Caribbean and global high-end art marketplace. It is our endeavor to be agent
for change.
We will strive,
constantly, to spread awareness of Caribbean’s art and artists; fulfill the
demands of our consumer; and review the best creations in the market. We will
provide new products and services; support and contribute to the artists’
community by hosting and supporting shows, events; and by promoting the
Caribbean as an artist's oasis and destination.
For
media queries and further information please contact: Amitabh Sharma, Synapse
Communications, mobile: 1-876-339-2338 or email: synapseworld@gmail.com
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